Let’s face it, our daily habits often run on autopilot. We grab coffee from the same place, click the same websites when we shop, and call the same service providers without a second thought. Loyalty is great but what if, just for a moment, we paused and considered the impact of those everyday purchases?

If you have a small business, you should look at gift cards as a strategic tool—not just for boosting holiday revenue. Gift cards can also help you foster long-term customer relationships and assist you in increasing revenue for today for services rendered or goods purchased in the future.