Stop Chasing “Squirrels”

Have you ever seen the movie Up? In it, there’s a scene where a talking dog (he has a collar that translates his thoughts) is explaining his voice, only to be derailed by the passing of a squirrel. You may know this example as “shiny object syndrome.” Whatever you call it, it’s becoming a big problem for businesses and entrepreneurs. Here’s why and what you can do about it if it’s interfering with your success.